This was a pro-active idea we brought to the client
There are a ton of online betting commercials out there, and most of them are animated, busy and very loud- like a slot machine’s acid trip. We approached the client with an idea for a commercial that used different tools to do the job, namely, a strong concept that actually delves into the inner workings of online betting, and an intriguing comedic script that if properly-realised, would result in a unique, very entertaining commercial that cut through the clutter. We think we pulled it off, and now it remains to be seen if the commercial results in an uptick in business for the client, who really gave us a lot of space for us to show them what we can do.
